Your Online Profile

We've done some digging to help give you our top tips on ensuring your LinkedIn profile is working it's hardest to help you land that dream job!

Your Online Profile

It's now and social media has well and truly embedded itself into our lives - but are you utilising the power of networks such as LinkedIn to enhance your Candidate profile, or hinder it?

After all, if you can't keep your online 'resume' up to scratch, potential new employers may be left asking what else won't you be able to maintain.

We've done some digging to help give you our top tips on ensuring your LinkedIn profile is working it's hardest to help you land that dream job!

Filling out a profile isn’t difficult, but there are some important best practices you should follow to make sure yours is as powerful as possible:

  • Start with a professional photo. If you don’t have a professional headshot, add that to your to-do list, and go with the cleanest, most professional looking snapshot you have — and upgrade as soon as possible. And smile! Remember: That photo may be your first impression with a potential employer
 
  • Make your headline stand out. By default, LinkedIn populates your headline with your job title and current company, but you don’t have to leave it that way. Consider listing your specialty and speaking directly to your audience. If you want your profile to be searchable, include important keywords; if that’s not as big of a concern for you, consider getting away from industry jargon to stand out. Try to keep your headline to about 10 words
 
  • Think of the “Summary” as your achievements section from your resume. Fill out the “summary” field with 5–6 of your biggest achievements. Use bullets to make this easy to read. Think about your target reader and then paint a picture of how you can make that person’s life easier. You can also add media files, including videos, so if you are a speaker or presenter, an introduction video could be a great idea
 
  • People love rich media. Add images or documents to your experience. Did you know that you can add media files to your experience? It’s a great way to create a visual portfolio along with your standard resume information
 
  • Fill out as much of the profile as possible. That includes skills, volunteer associations, education, etc. This is the place to put all the interesting stuff that doesn’t fit on your resume, but paints you as a well rounded individual
 
  • Keep your work history relevant. You don’t need to list every single job you ever had. Instead, only list the jobs that are relevant to your current career goals
 
  • Add links to relevant sites. If you have a work-related blog or online portfolio, make use of the three URLs you are allowed on your profile and link to it. Probably better to leave off the baby blog and cat videos, though. Use discretion
 
  • Ask for recommendations. Endorsements are great, but recommendations are the currency of the realm on LinkedIn. Reach out to past colleagues, managers, and associates and ask that they write you a recommendation
 
  • Use status updates to share industry-relevant content. This can help show recruiters that you are focused, in-the-know or even a thought leader within your industry
 
  • Update your profile regularly. Even if you’re 100% satisfied with your profile, be sure to update small details regularly to ensure it’s up-to-date. Those little tweaks may help you stand out from other candidates. Recently updated profiles also show you’re diligent, organised and potentially looking for work. The best way to update your profile so it will be seen is to add new information such as details of a business network you belong to, a community project you’re involved in, or details of how you have been successful in your current role. Wondering what a great profile actually looks like though? The wonderful team over at Link Humans put together the fantastic infographic below to show you how a few simple, personal and creative tweaks can really make your profile outstanding

They’ve pulled together some great tips and tricks combined with stats to help you find the best way to dial up your profile.

Check it out for yourself and hopefully you’ll find a little inspiration to take your profile to the next level.

Download the Infographic Here
 

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